Custom Mascara Boxes – Printed Wholesale Packaging for UK Beauty Brands
At custom packaging wholesale we create custom mascara boxes to your exact specifications, printed with your own brand artwork and delivered straight to your UK address. Whether you’re launching a new private label or expanding your current range, we take orders from 500 units upwards with a standard production time of 12 working days.
What’s Included in Every Order
No hidden costs. Every custom mascara boxes order comes with:
- Structural dieline made to fit your tube dimensions (typically 3–5 inches tall with a slim profile)
- Full-colour CMYK printing with optional PMS spot colours for accurate brand matching
- Pre-production digital proof – a 3D mock-up sent for your approval before printing begins
- Flat-packed delivery to your UK warehouse or fulfilment centre
We also provide physical sample boxes before full production. Just ask when requesting a quote.
Materials: What We Print On
We work with four main substrates. Each one suits different brand positions and budgets.
- 350gsm–400gsm coated cardboard – the most popular option for retail mascara packaging. Strong enough to hold shape on the shelf and prints beautifully.
- Kraft board – natural brown finish, perfect for clean beauty or sustainable brands. Can be printed or left uncoated for a raw, hands-on feel.
- FSC-certified paperboard – ideal for brands that want to prove responsible sourcing. Available in all standard weights with chain-of-custody documents on request.
- Rigid board – for premium or gift mascara ranges. Much heavier and more structured, usually in two-piece lid-and-base styles. Feels noticeably higher quality in the hand.
Finishes That Make Your Mascara Box Stand Out
The finish is what really brings your brand identity to life. Here’s what we offer:
- Matte lamination – soft premium touch that hides fingerprints well
- Gloss lamination – high shine with vibrant colour pop, great for bold designs
- Soft-touch lamination – velvety texture loved by both luxury and mid-market brands
- Spot UV – selective gloss on matte for highlighting logos or patterns
- Gold or silver foil stamping – adds a premium retail look without going fully rigid
- Embossing / debossing – raises or indents your logo or patterns directly into the board
You can easily combine finishes. One of our most popular combos for mid-to-premium gift boxes is matte lamination with spot UV and gold foil stamping.
Box Styles Available
We offer four standard structural formats for mascara packaging:
- Straight tuck end – the most common retail style. Clean, quick to assemble and perfect for high volumes.
- Reverse tuck end – tucks fold in opposite directions for slightly better security with heavier tubes.
- Sleeve box – slide-out design that creates a nice unboxing experience. Popular for gift sets and limited editions.
- Two-piece lid and base – rigid build with the highest perceived value, usually for gift or high-end retail products.
All boxes are made to your exact product measurements. Just send us your tube details and we’ll create the dieline from scratch.
What Does It Cost Per Unit at Wholesale?
Pricing depends on quantity, material and finishes. Here’s a rough guide:
- Standard 350gsm cardboard with matte lamination: from £0.55 per unit at 500 units
- FSC-certified board with soft-touch lamination and spot UV: from £0.75 per unit at 500 units
- Rigid two-piece with foil stamping: from £1.45 per unit at 500 units
Prices drop nicely with bigger volumes. We’re happy to give you quotes at two or three different quantity levels so you can plan properly.
Who Orders From Us
We supply cosmetics brand owners, private label startups, contract manufacturers and wholesale buyers across the UK. Common situations include:
- Private label brands launching their first mascara – usually starting at 500 units, needing a custom dieline and fast sampling.
- Established beauty brands refreshing their existing line – often after facing print quality or colour issues with previous suppliers.
- Contract packagers needing a dependable source for multiple client brands – we can handle separate artwork and runs for each.
“We’d had two suppliers in a row who couldn’t match our brand’s burgundy consistently. The team here nailed it on the first press proof – and the soft-touch finish was exactly what we wanted.”
— Priya Mehta, Founder, Velour Beauty Co., Birmingham
How the Order Process Works
- Send us your brief – tube dimensions, quantity, material preference, and any existing artwork or brand guidelines
- We build your dieline – structural template created to your exact measurements, sent for approval
- Artwork is applied – your design placed on the dieline, followed by a 3D digital proof
- Press proof sign-off – for first orders we recommend a physical sample at this stage
- Production – once approved, your order moves into the production queue
- Quality check – every batch is visually inspected for colour registration, lamination and crease accuracy
- Delivery – flat-packed and palletised to your UK address within 12 working days of sign-off
Lead Times and UK Stock
Standard production takes 12 working days from artwork approval. Rush options are available – just ask the team about current capacity.
We’re a UK-based company, so no waiting on overseas shipping or dealing with different time zones. You’ll always get straight answers from people who understand your order.
Eco and Compliance Options
We offer FSC-certified board in all standard weights. For fully biodegradable needs, we can use uncoated kraft board with water-based inks – no plastic lamination, completely compostable.
All materials meet UK packaging regulations. We can supply any documentation needed for retail buyers or sustainability audits.
Frequently Asked Questions
What’s the minimum order quantity for custom mascara boxes?
Our minimum order is 500 units. For new launches or smaller sample runs, get in touch – we can sometimes be flexible depending on the specification.
How long does production take?
Standard lead time is 12 working days from artwork sign-off. Rush production is possible; contact us to check availability.
Can I get a physical sample before committing to a full run?
Yes. We offer pre-production physical samples on request. Sample is free of cost with complete order.
Do you provide the dieline, or do I need to supply my own?
We create the dieline for you based on your tube dimensions. If you already have one from a previous supplier, we can work with that too.
What file format do I need to supply my artwork in?
We accept print-ready PDFs with 3mm bleed and crop marks, plus layered AI or EPS files. If your artwork isn’t ready, our design team can help – just ask about our artwork setup service.
Is FSC-certified board available across all box styles?
Yes. It’s available for straight tuck end, reverse tuck end, and sleeve formats. For rigid two-piece boxes, ask us about FSC-certified wrapping options.
Can you match a specific Pantone colour for my brand?
Yes. We use CMYK as standard but also offer PMS spot colour matching when exact accuracy matters, especially for logos or signature brand colours.
